Makefile: introduce PROG_NAME to contain the 'ct-ng' executable name

With the upcomming --program-{prefix,suffix,transform-name} options,
we'll have a need to centralise the actual executable name, that is
now no longer be a constant.

Rather than spread the prefix/suffix through-out the code, just
centralise the name setting in one place. Beside, transform-name
would not be possible without setting the name at a single location.

Signed-off-by: "Yann E. MORIN" <yann.morin.1998@anciens.enib.fr>

# powerpc specific configuration file

## select ARCH_SUPPORTS_32

## select ARCH_SUPPORTS_64 if EXPERIMENTAL

## select ARCH_DEFAULT_32

## select ARCH_USE_MMU

## select ARCH_SUPPORT_ABI

## select ARCH_SUPPORT_CPU

## select ARCH_SUPPORT_TUNE

##

## help The PowerPC architecture, as defined by:

## help     http://www.ibm.com/developerworks/eserver/articles/archguide.html