Makefile: introduce PROG_NAME to contain the 'ct-ng' executable name

With the upcomming --program-{prefix,suffix,transform-name} options,
we'll have a need to centralise the actual executable name, that is
now no longer be a constant.

Rather than spread the prefix/suffix through-out the code, just
centralise the name setting in one place. Beside, transform-name
would not be possible without setting the name at a single location.

Signed-off-by: "Yann E. MORIN" <yann.morin.1998@anciens.enib.fr>

# Options specific to crosstool-NG acting as a backend

config IS_A_BACKEND

    string

    option env="CT_IS_A_BACKEND"

config BACKEND

    bool

    default y if IS_A_BACKEND = "y" || IS_A_BACKEND = "Y"

config BACKEND_ARCH

    string

    option env="CT_BACKEND_ARCH"

config BACKEND_KERNEL

    string

    option env="CT_BACKEND_KERNEL"

config BACKEND_LIBC

    string

    option env="CT_BACKEND_LIBC"