Makefile: introduce PROG_NAME to contain the 'ct-ng' executable name

With the upcomming --program-{prefix,suffix,transform-name} options,
we'll have a need to centralise the actual executable name, that is
now no longer be a constant.

Rather than spread the prefix/suffix through-out the code, just
centralise the name setting in one place. Beside, transform-name
would not be possible without setting the name at a single location.

Signed-off-by: "Yann E. MORIN" <yann.morin.1998@anciens.enib.fr>

# Compute s390-specific values

CT_DoArchTupleValues() {

    # That's the only thing to override

    if [ "${CT_ARCH_64}" = "y" ]; then

        CT_TARGET_ARCH="s390x"

    fi

}