Makefile: introduce PROG_NAME to contain the 'ct-ng' executable name

With the upcomming --program-{prefix,suffix,transform-name} options,
we'll have a need to centralise the actual executable name, that is
now no longer be a constant.

Rather than spread the prefix/suffix through-out the code, just
centralise the name setting in one place. Beside, transform-name
would not be possible without setting the name at a single location.

Signed-off-by: "Yann E. MORIN" <yann.morin.1998@anciens.enib.fr>

 # Alpha specific configuration file

 ## select ARCH_SUPPORTS_32

 ## select ARCH_DEFAULT_32

 ## select ARCH_USE_MMU

 ## select ARCH_SUPPORT_CPU

 ## select ARCH_SUPPORT_TUNE

 ##

 ## help The Alpha architecture.